In 2023, Netflix had an estimated market share of 32 percent in the Australian subscription video-on-demand (SVOD) market, based on revenue. Disney+ had a market share of 17 percent, almost as high as Australian competitor Foxtel. Disney+ was launched in late 2019 and quickly made its mark on the global SVOD industry, and the Australian market was no exception.
Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue
*Foxtel operates a range of SVOD services including Binge, Kayo, and Foxtel Now.
The 'other’ category includes a range of smaller, niche SVOD services available in Australia, including HayU, Britbox, Kanopy, YouTube Premium, Acorn TV and many others. ‘Amazon Prime Video’ revenue is underrepresented due to its subscription also providing other non-SVOD services.
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Australian Communications and Media Authority. (December 12, 2023). Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. "Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue." Chart. December 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. (2023). Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. "Estimated Market Share of Subscription Video-on-demand (Svod) Providers in Australia in 2023, by Revenue." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority, Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue Statista, https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/ (last visited December 23, 2024)
Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue [Graph], Australian Communications and Media Authority, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1328678/australia-svod-market-share-by-revenue/
